WHO I WORK WITH
START-UP
FOUNDERS
SCALE-UP &
HR TECH
LEADERS
INVESTORS
I help you reach your goals faster
Today, the way how people work and how relationships between employers and talent are created, shaped and retained is going through significant change. New priorities of people and generations, new technologies, demographic changes and as well as organizational transformation all lead to vast opportunities for new products and vendors in the HR and WorkTech space. This paradigm shift is happening rapidly and creates change in competitive landscapes, investments and legal regulations.
For start-ups, scale-ups and grown-ups as well as their investors it is pivotal to understand market trends, impact of new technologies and changes in the people practice fast and in-depth to set the right priorities and build successful product people-centric businesses.
That's where my experience and network from successfully growing product businesses in the HRTech industry comes in for expert advice.
PRODUCT PORTFOLIO STRATEGY
Building a product that wins in a competitive market means understanding global and local trends, knowing what HR leaders actually struggle with, and funneling that into a compelling product offering - with the right priorities, in the right order. My experience and network help you hit key product milestones faster.
Scaling an HRTech SaaS business almost always opens up more directions than you can pursue at once. What belongs in your core product portfolio? Where should you partner instead of build - and with whom? Which ecosystems are worth integrating with, and how do you approach those vendors? I help you make these calls with a clear view of the ecosystem and the players in it.
PRODUCT ECOSYSTEM INTEGRATIONS
GO-TO-MARKET STRATEGY
Taking a successful product into new international markets can feel like starting over. Continental European markets in particular come with real entry barriers -language, ecosystem and legal differences - that demand market knowledge and the right network to build traction quickly. Having grown several HRTech businesses in the German-speaking market and scaled them across Europe and beyond, I know where the friction is and how to get through it fast.
During the very first months and years of building a new product business and when scaling it to new markets challenges are abundant. Especially then it is invaluable to build upon experience and network in the industry. Thus, I support founders and HRTech leaders with my advice on (growth) strategy, hiring and venture investors to achieve important milestones faster.
STRATEGY ADVICE (GROWTH,HIRING, INVESTORS)
HR TECH SAAS TRANSFORMATION
When scaling a successful product business to new (international) markets it is similar to restart. Especially Continental European markets with their entry barriers due to different languages, ecosystems and (partially) legal frameworks require market knowledge, network and experience on who to work with to create traction fast. My experience from growing several HRTech product businesses in the German-speaking market and scaling them to European markets and internationally can make the difference in successful go-to-market of start-ups and scale-ups.