📈 𝐎𝐮𝐭 𝐍𝐨𝐰: 𝐇𝐑 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 𝐃𝐀𝐂𝐇 𝟐𝟎𝟐𝟒 📉

Together with the Personalmagazin (Germany's leading HR magazine) and WorkTech Advisory , we have once again analyzed the DACH revenues of the leading HR software vendors.

The numbers for 2024 are in: Despite a cooling economy, HR software in Germany, Austria, and Switzerland continues to grow strongly - clearly outperforming the overall market 🚀.

𝐊𝐞𝐲 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:

📊 𝐒𝐭𝐚𝐛𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: The top 25 vendors generated €2.65 billion in revenues (+11.4% YoY). Growth is slightly slower than 2023’s record pace, but still highly dynamic.

🧩 𝐒𝐮𝐢𝐭𝐞𝐬 𝐆𝐚𝐢𝐧 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦: HR suites grew >15% on average, outperforming Point Solutions (+6%), as companies focus more on integrated systems in (current) uncertain times. However, there are also point solutions in high demand during those periods.

👥 𝐊𝐌𝐔-𝐝𝐫𝐢𝐯𝐞𝐧, 𝐛𝐮𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐝: SME digitalization remains a key growth driver, though momentum slowed compared to last year with increasing number of players and international competition.

💶 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 & 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧: 2024 was shaped by active M&A in accordance with several vendors complementing a suite offering. More consolidation in 2025 is real and set to continue in 2025.

🔎 𝐕𝐞𝐧𝐝𝐨𝐫𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡: The updated “Watch List 2025” shows the breadth and diversity of HRTech players with strong momentum. It's featuring fast-growing challengers across all disciplines from recruiting, payroll, time & attendance, to employee apps.

Thanks to Reiner Straub, Matthias Haller and the personalmagazin team for the great collaboration, to Wolfgang Witte for trusting us to continue his work and to the many HR software leadership teams for their insights over the past months!

👉 Full ranking on the website of the Personalmagazin and details in the new article also published in the Personalmagazin issue and on the Haufe news website.